Add FutureFeed to your Microsoft MyApps Portal without Single Sign-On
To add a custom web link like FutureFeed (https://app.futurefeed.co) to your Microsoft Entra ID portal without configuring single sign-on (SSO), follow these steps:
1. Sign in to Microsoft Entra Admin Center
- Go to https://entra.microsoft.com and sign in with an account that has at least the Cloud Application Administrator role.
2. Create a New Enterprise Application
- Navigate to Entra ID > Enterprise applications > All applications.
- Click on + New application.
- Select Create your own application.
- Enter a name for the application, such as “FutureFeed”.
- Choose Integrate any other application you don’t find in the gallery (Non-gallery).
- Click Create.
3. Configure the Application as a Linked Application
- In the application’s Overview page, select Single sign-on.
- Choose the Linked sign-on method.
- In the Sign-on URL field, enter: https://app.futurefeed.co.
- Click Save. 
4. Customize the Application’s Appearance
- Download the FutureFeed logo - click the link, right-click the image and select "Save Image...".
- Go to the application’s Properties page.
- Set Visible to users? to Yes.
- Upload the logo file you previously downloaded for the application.
- Click Save.
5. Assign Users or Groups to the Application
- Navigate to the application’s Users and groups section.
- Click + Add user/group.
- Select the users or groups you want to assign to the application.
- Click Assign.
After completing these steps, the FutureFeed application will appear as a tile in the My Apps portal for the assigned users. Clicking the tile will direct users to https://app.futurefeed.co where they can log in as usual.
IMPORTANT: It typically takes a few minutes for an application to appear in https://myapps.microsoft.com after it has been added to your Azure tenant. This process can sometimes take longer, potentially up to an hour, depending on the specific application and your organization's configuration.